What you'll get

  • Free Sleep Guide

    A PDF with sleep and awake times by age, a calm bedtime routine, and a TOG / room-temperature chart, all grounded in official safe-sleep guidance.

  • 5% off your first order

    A welcome treat for your little one's night.

  • A note once a month

    New collections, seasonal pieces, and gentle notes on baby sleep and care, about once a month. Nothing more.

Real reviews from real parents

  • March 2024

    Our baby sleeps so much better in this. The fabric is so soft and breathable — and the sleep guide helped me understand TOG ratings for the first time.

    Sarah M.
  • February 2024

    Beautifully made and arrived so quickly. You can tell this is a product made with real care and attention.

    Thomas K.
  • January 2024

    I bought this as a gift and the parents were over the moon. Will definitely be ordering again!

    Emma R.

Frequently asked

What's in the Newborn Sleep Guide?

A practical PDF covering how much sleep and awake time your baby needs age by age, a TOG and room-temperature dressing chart, a calm bedtime routine, and the safe-sleep basics for those early-month nights. Written by our founder, a scientist and mother, and grounded in official safe-sleep guidance such as The Lullaby Trust and the NHS. Short, honest, and easy to skim at 3 am.

How do I claim my 5% discount?

The code arrives in your welcome email together with your Sleep Guide. Apply it at checkout on your first order.

Will you email me too often?

No. You'll get the welcome email straight away, then only occasional updates when we launch something new or have something genuinely useful to share. You can unsubscribe in one click, anytime.